Last week we discussed affirmations. A colleague of mine, professional speaker, who does a great job with affirmations is Boaz Rauschwerger, www.boazpower.com. Each week he sends out a FREE ezine that gives ideas for living from his point of view. Good stuff.

This past Saturday I attended a meeting in LA of the National Speakers Association, Greater Los Angeles Chapter, NSA/GLAC, www.nsaglac.org and had the pleasure of hearing Lou Heckler, www.louheckler.com, again. He is a master of saying things well. His background is journalism and broadcasting.

We are approaching the holidays and many of us use this time to THINK about where we have been over the last ten months. Then we usually start to review our ideas and plans for the new year. I would like to suggest that the way you “say” who you are and the way you “say” what your goals are is very important.

“Your goal should be to define exactly who and what you are so that it can be ultimately represented by one word. This word will be your brand. It will represent the core attributes of your organization, product or service. A few examples from large companies will be helpful: Intel, Nike, Levi’s, McDonald’s, and Coors.” This quote is from one of my articles on your right, “Becoming a Brand.”

Have a wonderful holiday season and “Take time to reflect.” Who are you, are your taking enough risks, are you doing what you really care about? We are not involved in a dress rehearsal for living life, this is our last shot. Make it count, make it significant.