You’ve heard of the Morse Code and the Da Vinci Code, well now there is The CEO Code and we have CRACKED the code.  We will be sharing the primary Code Concepts that we have created to help you build a great company with Blog posts as well as our Video Vignettes.

There are three key elements to all the CEO Codes.

It all starts with TALENT. You have talent, and so does everyone else. The problem is not everyone has the same talents. As Peter Drucker said, ” Your job is to make productive the strengths of your people.” Be sure you are fimiliar with “multiple intelligence” as defined by research at Harvard and Howard Gardner. Talent is God given and then it needs to be nurtured.

Next comes EXPERIENCE. What’s required to have experience is time, effort and plain old sweat equity. You will also have a collection of successes and failures.

The final element is IMAGINATION. This is all about creativity. Research shows that we use the left brain and the right brain to develop creativity. We also know that creativity can be developed. There is a four step process that you can use. First is experience. There must be a base line of depth of experience and understanding. Then there is a period of reflection or time to mull things over. It is best if you totally change your focus, environment and routine. Take a walk, go on vacation or work at a hobby.

All of a sudden you will be surprised by an “Ah Ha” moment. We call this the illumination point.

Now it’s time for verification. Challenge and test your idea. Take surveys. Evaluate if it is really a good idea.

Remember, this is a deliberate and learned process. Left brain – right brain – and back and forth. Develop lots of experience, be patient, embrace the magical “Ah Ha’s” and then verify.

Check out our “Video Vignettes“

Effective communication requires more than talent. It involves trust, respect, understanding, empathy and resolution. It is an art.

As time goes by there will be continual information on this blog as to how to deal effectively with communication issues, money issues as well as many more topics and it will all be in the context of creating and appreciating an artistic approach to handling life.

Visit more articles written by  CEO Coach David Rohlander here:

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“Watch what a person pays attention to and you can tell what their unconscious intention is.”

This weekend on Meet The Press General Michael Hayden, Director of the Central Intelligence Agency said: “It is difficult for us to judge intent so we have to work back from action.” This is how the CIA trys to determine what the intentions of various countries are. It is not easy.

Leaders in organizations have the same dilemma, they are continually striving to decipher the intentions of their people, their competition and policy makers in government. We all know that actions are much more reliable than words. This is being demonstrated everyday on television by the politicians trying to persuade people to vote for them over their competitor. How often do they do what they say they will do?

In my coaching it is critical to understand the difference between what people say and what they do. You have to do the same thing. I would recommend that you spend some high quality time and effort to become a student of people.

Several of the articles on this site discuss “how” to read people. There are many books on the subject. My seminars are designed to share insights on how to read people as part of the “understanding” required for effective leadership and communication.

The CIA is tasked to go to places and do things that regular folk don’t. This is the core of how we achieve the requisite intelligence to defend our country and our way of life. You need to approach your personal life in the same manner, if you wish to achieve great things.

Push your comfort zones, study how to understand people, learn how to ask the tough questions. It is necessary for your long term survival and success.

Leadership  Presentations | Keynote Speaker | CEO Coach | Executive Coaching

We have learned from science in the last few decades that “memory is emotion specific” which means we remember best those things that have a strong emotional component, positive or negative. So by doing this exercise I reflected back on many emotional memories. These also had a high correlation with turning points in my life.

A few examples might help. When I was nine years old I was playing basketball at the school gym, it was a Saturday morning. I was excited because I had just been elected captain of the team. A lady came to the gym door and asked for me. She was a doctor’s wife who’s son sang in a quartet with me at church. She said: ” David you have to come with me. We have to get you cleaned up because you are going to be singing tonight on a TV show.” For the next few years I sang on TV every Saturday.

When I was in college I joined the US Navy Reserve to avoid the draft. While on a cruise on the USS Eversole, a destroyer, I witnessed some very traumatic events. Suffice it to say you hear about the way prisoners treat each other? As a nineteen year old college student I was shocked and a bit frightened. Fortunately, they never targeted me. This experience influenced my decision to transfer into the US Air Force and ultimately become a fighter pilot. It was not an easy task to get out of the Navy and go from a two year reserve commitment to almost six years in the Air Force. It meant I went through boot camp twice, once in the Navy and then again in the Air Force, and then Officer Training School. In all three I was selected to lead the Squadron and we got “honor company.”

These types of experiences seemed very negative at the moment however over time I have learned that the adversity has made me stronger and turned out for good. I had to go up against the system, face lots of adversity and have a vision with determination. It all has helped me learn the value in “courageous and creative” decision making.

On the long airplane ride I went through my entire life reflecting back on my experiences. Then I reviewed and contemplated the patterns I saw.

This exercise is a geat way to identify what you really care about,what you are really good at, what you need to improve and how you can best focus your work and energy to have a positive impact on others. As a result of this exercise and several other efforts I am now refining my brand again. I highly recommend you do the same. Call if you want to chat or would like assistance as you plot your course and make your life a masterpiece.

Saturday, June 10, 2011, there will be a meeting in Torrance of the Greater Los Angeles Chapter of NSA. It should be one of the best meetings of the year given the speakers scheduled. Jim Cathcart, W Mitchell, Terry Paulson and Tony Allessandra will all be presenting some of best ideas on how to become a successful professional speaker, how to build the business and lots more. For more information go to: info@nsaglac.org

Three days ago on the airplane from Amman to London I found myself next to a sleepy fellow who was huddled up facing the window with his arm wrapped around the lady in the window seat and his head resting on her chest. Like a kid with a big round pillow. She was very round and short.

When he awakened he wanted to talk. I was interested because he clearly came from the Middle East and was very articulate. His wife, the pillow, was in traditional garb and very reserved.

Turns out he is a university professor in Great Britian and has just been with his family in Iraq having not seen them for years. He has been living in GB for twenty five years and had just been lecturing in China a few weeks ago. An interesting fellow.

He was passionate in his communication style. Gesturing with his hands, grabbing my arm and poking me to emphasize various points. So what did he have to say?

1. Iraq is a total mess.

2. The government is the pawn of the US, not the people.

3. Religious dissent is caused by the media and government not the people, they get along fine with their local neighbors.

4. They don’t like democracy, look at other countries in the area: Libya, Egypt, Syria, Jordan, Iran, etc. all run by dictators. In Iraq there is no electricity because the current government doesn’t care for the people.

5. Hamas, now this is in Gaza, understands and cares for the people.

And so it went. He believes that the United States is controlled by special interests as is Iraq. Evidence is Obama being a product of the Chicago machine. Bush invaded Iraq because Saddam tried to kill his father. And politics is LOCAL.

Yesterday I watched the senate hearings for Sec. of State. It was a typical DC event. Each senator given ten minutes to question the candidate, Hillary Clinton. The first eight to nine minutes used to position and promote self and then a soft ball question that is answered with platitudes. On the topic of people and management the candidate explained she will be very busy so she has appointed two new deputies. One will handle the people in the State Department and the other will handle all the operations in the State Department. She acknowledged she doesn’t have the time or talent to do either. She will be busy travelling and dealing with important issues after her people do the research needed.

Everybody sees the world from “where they sit” and if you want to have productive impact you must relate to them from where they are. Yesterday in my CEO Forum group we discussed Emotional Intelligence. Decisions are made and opinions are forged based on the past emotional experience of each person.

Spend some time to reflect on why you believe what you do and act the way you do. It has a lot to do with how you process emotion and your past experiences. Also, please take into consideration that everyone has had a different life experience and that’s why we are all different.

From where I sit it seems “the more things change, the more they are the same.” We make a difference one person at a time. Everyone is watching you and your behaviors, what do they see and believe based on the evidence?

As Chairman of this event I am very excited about the quality of our presenters. This is going to be an awesome experience. You do not have to be a member of National Speaker’s Association to participate. GLAC is the Greater Los Angeles Chapter of NSA.

Plan on attending and call/register soon so you get the best rates.

GLAC 23^rd Summer Symposium

September 7-9, 2007

From Passion to Prosperity

Marjorie Brody, CSP, CPAE (Speaker’s Hall of Fame) – Building your Business with Professional Presence and Presentation Skills

Peter Montoya (author The Brand Called YOU) – Transform Yourself into an Indispensable Brand

Judy Carter (author The Comedy Bible) - Laughter Is Good For the Soul

Mitch Davis (Editor of Yearbook of Experts) – Connecting with the Media

Bob Danzig (retired President of Hearst Publications) – Threads of Life

Howard Putnam (retired CEO of Southwest Airlines) – Some play the game; Others change the way the Game is Played

Steve Pavlina – Six-Figure Blogging

Scott Bailey - Sell More & Sell More Easily, How to avoid unpaid consulting!

Dave Jensen – Use It, Don’t Lose It: How to Apply What You Learn at the Meeting

Glenna Salsbury, CSP, CPAE (Speaker’s Hall of Fame) Leaving a Lasting Legacy

There are three other facts you cannot afford to ignore about this meeting:

• It’s close to home (Southern California)
• Combines relaxation with education
• The price is so reasonable you’ll have money left over for the spa or…

To participate in an exciting Symposium that will boost your performance, confidence, and bottom line, visit: www.nsaglac.org. This is a conference you want to attend – plus bring a friend and say you know Dave Rohlander and you’ll each save 10% on your registration!

Feel free to call me with any questions.

A couple of years ago I was at the Riviera Country Club in  Pacific Palisades, California at a LAVA, Los Angeles Venture Association www.lava.org, meeting to hear the US Vice President of Nokia www.nokia.com. He started his presentation with a joke. It was about the way Nokia was going to create the newest and best KILLER APP. Basically he explained that the majority of the time people don’t really need their cell phones for anything significant and most people used their cell phones to “kill time” while waiting or driving or generally to alleviate boredom. Nokia was going to solve this problem by providing extra games and applications to be used on the cell phone. A phone that was MORE than just a phone.

Another view of KILLER APP is promoted by Tim Sanders in his book, LOVE THE KILLER APP, www.timsanders.com. The book suggests that we give away three things.

1. Knowledge

2. Network

3. Compassion

In the year 2001 I co-founded and became CEO of a company  to help the world communicate better. The other co-founder is a long time client and friend of mine. Our intention was to use the Internet to facilitate improved communication between companies. We developed an approach that was “beyond” using keywords to find what you needed. We even applied for a patent and when I met with the US Patent office attorney I remember him saying “I’ve never seen anything like this.” Several intelligent people thought it was remarkable.

Our KILLER APP was the Q-Rating. Every time there was a transaction the buyer rated the supplier on Quality, Responsiveness, Delivery and Price. The buyer was rated by the supplier on Responsiveness and Payment to terms. Using the law of large numbers and a complex algorithm it facilitated open and honest communication as well as amazing efficiency. It worked very well.

However, there was a problem. There are basically three ways to make money on the Internet: (ATM) Advertise, Transaction Fee or Membership Fee. We chose a membership fee. The mistake was we should have given it away FREE until we built up a large user base.

A young fellow I met last year understands this principle very well. He has created one of the most popular web sites on the Internet. Check it out: www.StevePavlina.com. He gives away free information for smart people interested in personal development.

This post was prompted by a dear friend of mine who is a fellow USAF pilot of a few years ago and a graduate of the US Air Force Academy, he’s no slouch. He was curious about why I was giving away so much information on my blog.

The old school of business is to focus on transactions and revenue. I agree, this is important. However, given that I consider values of the highest importance, I have chosen to use my blog to give away as much information as I can. I believe that is important.

The next step I will be taking is to start compiling links on my blog to people I have known who give superior service. Stay tuned and you will see the links accumulating in the right hand column near the bottom, Blogroll.

“It is more blessed to give than to receive.” Acts 20:35

When you are engaged in meaningful work it has a tendency to pay you more than just money. There are some things in life that are priceless. Here are a few types of currency that you might seek in addition to a good pay check.

• Knowledge and growth
• Relationships that give you energy & power
• Fun
• Life choices you want
• Legacy
• Reputation and brand

One study found that of 100 high achievers, 92 percent rated themselves with some degree of unhappiness. High achievers are typically: Driven, Responsible, Confident and Saddled with shaky self-esteem according to The High Achiever’s Guide to Happiness by Vance & Carol Ann Caesar, www.vancecaesar.com.

Is that your story? Hopefully not; however, if it does ring a chord you might consider investing some time working on YOU.

Years ago I heard a great simple story that I’d like to share.

“Build a better world!” said God.

“What can I do?” I said. “I am such a small part of this world, I don’t have any power or influence.”

And God in all His wisdom said: “David, you just build a better YOU!”

Yesterday I was on a conference call with Zig Ziglar, www.ziglar.com. One of the most important points he made was that to have a fulfilling life you have to figure out how to help others. He coined the phrase: “You can get everything you want in life if you will just help enough other people to get what they want.”

An affirmation that is very useful for me is: “Every day in every way I’m getting better and better.” Work on YOU and figure out how you will help others and you will find happiness and rewards far more valuable than just money.

Yesterday I attended a breakfast meeting of FCD, Forum for Corporate Directors, www.fcdoc.org, to hear a presentation by John C. Hueston, an attorney with Irell & Manella LLP, www.irell.com. John was the lead prosecutor in the trial of Jeffrey Skilling and Kenneth Lay of Enron.

There were two significant take aways that I wish to share with you. The first is to realize that everyone does what they do for a reason. It is important to be aware and pay special attention to their behavior as opposed to the words they use.

Let’s consider two of the more salient facts. Skilling resigned after six months in the position of CEO of Enron. Lay sold $70 milion of Enron stock. Both shared with their management people that things were “not good.” A few days later they told the press everything was fine. One of the core pillars of the government case was that the facts betrayed they had lied.

The prosecution did a masterful job of showing how the facts differed from their public statements and made it very clear and simple for the jury. Focus on peoples behavior to understand their motives.

The second take away is that quality communication is an absolute necessity in dealings with other people. When you read the actual letter that started the Enron legal saga, it screams “foul.” Lay got the letter describing the aggressive and creative accounting practices and passed it on to his advisors waiting for their recommendations. The attorneys and the accountants then proceeded to dance around the facts and figure out ways to protect the players and “their own huge fees.”

There was little or no concern for trust, respect, understanding or empathy for the investors. The result was a verdict of “guilty.” It was a similiar story in the case of Richard M. Nixon or Bill Clinton saying “It all depends on what “is” means.”

It’s easy to get wrapped up in all the details and convoluted versions of facts and figures or “he said, she said.” The bottom line is based on your behavior. Are people that know you or witness your behavior able to easily decide that they “trust and respect” you. Do you have understanding of yourself and others and does it include “empathy?”

“Two roads diverged in a wood and I – I took the one less traveled by and that has made all the difference.” Take time to reflect and evaluate which road you are going to take. It comes down to what and how you think, then say and ultimately, what you do (behavior.)